Legal page
Last updated: 22 October 2026
The short version
Your wardrobe is personal. Your data should be too.
ELSI uses information you share with us to help you understand your style, organise your outfits and discover clothing that feels right for you.
We believe you should know what information we collect, why we need it and what choices you have.
Here’s how it works.
Who we are
ELSI is a personal style platform operated by [Legal entity or proprietor name], based in [City, State, India].
For questions about your personal information, contact us at [Privacy contact email].
Information we collect
Account information
When you register, we may collect your name, email address, authentication information and basic profile details.
Outfit photographs
When you upload outfit photographs, we collect the images you choose to share with ELSI. These may include photographs of your clothing, accessories or yourself wearing an outfit.
Style and profile information
Depending on the features you use, we may collect information such as:
Height and other profile details you voluntarily provide.
Style preferences and clothing interests.
Colour preferences and style-related characteristics.
Outfit ratings and feedback.
Your clothing and outfit history.
AI-generated information
ELSI may analyse information you provide to generate style-related insights, such as clothing categories, colours, outfit characteristics and personalised recommendations.
Technical information
When you use ELSI, we may collect limited technical information, such as device type, browser information, authentication session data, error logs and information necessary to maintain platform security.
Waitlist information
If you join our waitlist, we collect the contact information you provide to send relevant product updates and access invitations.
How we use your information
We use personal information to:
Create and manage your account.
Store and organise your outfit photographs.
Maintain your personal outfit calendar.
Understand your clothing choices and style preferences.
Generate personalised style insights.
Recommend clothing and accessories that may suit your style, preferences and existing wardrobe.
Improve the relevance of recommendations using your feedback.
Maintain and improve the reliability of our service.
Respond to support requests.
Protect the platform against misuse and security threats.
Communicate important product and account updates.
Send marketing communications where you have agreed to receive them.
How we process your photographs
Photographs are an important part of the ELSI experience.
When you upload an image, it may be processed using automated tools to identify outfit-related characteristics, such as colours, clothing categories and other style attributes.
This processing may involve third-party technology providers acting on our behalf.
Your photographs are not intended to be publicly visible to other users through your private wardrobe account.
We will not publish your private photographs in promotional material without your permission.
AI and personalised recommendations
ELSI uses artificial intelligence and automated systems to understand your personal style and provide relevant outfit and shopping recommendations.
These recommendations may be based on:
Your outfit photographs and clothing history.
Your stated style and colour preferences.
Your ratings and feedback.
Style-related characteristics identified through automated analysis.
Product information from retailers and other available sources.
Our goal is to help you discover clothing that complements your style and wardrobe.
Automated recommendations may not always be accurate, and suggested products may not always be available in your preferred size or colour.
Data storage and security
We use technical and organisational safeguards designed to protect personal information against unauthorised access, loss, misuse or disclosure.
These safeguards may include access controls, secure connections and security features provided by our infrastructure partners.
No online service can guarantee absolute security.
How long we keep your information
We retain personal information for as long as reasonably necessary to provide ELSI, fulfil the purposes described in this Policy and meet applicable legal requirements.
For example:
Account information may be retained while your account remains active.
Outfit photographs may be retained while they remain part of your account.
Waitlist information may be retained until it is no longer needed for the stated purpose or you request removal, subject to applicable law.
Limited records may be retained where necessary for security, legal compliance or dispute resolution.
When information is no longer required, we will delete or de-identify it in accordance with our retention practices and applicable law within 60 days from our servers.
Your choices and privacy rights
Subject to applicable law, you may request to:
Access information we hold about you.
Correct inaccurate personal information.
Withdraw consent for processing that relies on consent.
Request deletion of your account or personal information.
Ask questions about how your information is used.
Raise a complaint about our handling of personal information.
To make a request, contact us. We will respond in accordance with applicable legal requirements.
Withdrawing consent may affect features that depend on the relevant information.
Cookies and similar technologies
ELSI may use cookies or similar technologies to maintain login sessions, support essential website functions, understand website performance and improve the user experience.
Where legally required, we will request consent before using non-essential cookies or tracking technologies.
You may also manage certain cookie preferences through your browser.
Children’s privacy
ELSI is intended for people aged 18 and above.
We do not knowingly invite children under 18 to create accounts or provide personal information.
If you believe a child has provided personal information to ELSI, please contact us so we can investigate and take appropriate action.
Changes to this Policy
We may update this Privacy Policy as ELSI develops or as legal requirements change.
If a change materially affects how we use personal information, we will provide appropriate notice and seek consent where required.
The latest version will always be available on our website.