Legal page
Last updated: 22 October 2026
Welcome to ELSI! We’re glad you’re here.
These Terms of Service govern your use of ELSI’s website, web application and related services.
ELSI is based in Bangalore, Karnataka, India. (“ELSI”, “we”, “us” or “our”).
By creating an account or using ELSI, you agree to these Terms and our Privacy Policy.
What is ELSI?
ELSI is your personal style companion, designed to help you understand your style, make the most of your wardrobe and discover clothes you’ll love.
ELSI allows you to:
Upload and organise photographs of your outfits.
Maintain a visual calendar of what you wear.
Record outfit preferences, ratings and feedback.
Discover insights about your colours, clothing choices and personal style.
Receive personalised styling and shopping recommendations based on your preferences and wardrobe.
ELSI is an evolving product, and certain features may change or improve over time.
Who can use ELSI?
You must be at least 18 years old to create an ELSI account.
By registering, you confirm that you meet this requirement and are legally capable of agreeing to these Terms.
Your account
You are responsible for maintaining the confidentiality of your login credentials and for activities conducted through your account.
Please provide accurate information when creating your account and notify us if you suspect unauthorised access.
We may temporarily restrict account access where reasonably necessary to protect users or the security of the service.
Your photographs and content
Your outfit photographs, preferences, feedback and other content remain yours.
By uploading content to ELSI, you grant us a limited, non-exclusive licence to store, process, display to you and analyse that content for the purpose of providing and maintaining the service.
For example, we may process outfit photographs to identify clothing categories, colours, patterns or other style-related characteristics.
You confirm that you have the necessary rights and permissions to upload the content you provide.
We will not publish your private outfit photographs or use them in public marketing materials without your permission.
The use of uploaded content for AI model training, where applicable, is described in our Privacy Policy.
AI-generated insights and shopping recommendations
ELSI uses artificial intelligence and other automated systems to generate personal style insights, outfit suggestions and shopping recommendations.
Recommendations may consider information you provide, including your outfit photographs, style preferences, feedback and clothing history.
While we aim to make recommendations relevant and useful, we cannot guarantee that every suggestion will match your taste, fit perfectly or meet your expectations.
Product information, including prices, availability, sizes and descriptions, may change and should be verified with the retailer before purchasing.
You remain responsible for your styling and purchasing decisions.
Acceptable use
When using ELSI, you agree not to:
Upload content that violates another person’s privacy or intellectual property rights.
Upload photographs of other people without appropriate permission.
Use ELSI to harass, impersonate or harm others.
Attempt to gain unauthorised access to our systems or other users’ accounts.
Scrape, reverse-engineer, disrupt or misuse the platform.
Use the service for unlawful purposes.
We may restrict access or remove content that violates these Terms.
Shopping recommendations and third-party retailers
ELSI helps you discover clothing and accessories through personalised shopping recommendations.
When you select a recommended product, you may be directed to a third-party retailer’s website or platform to complete your purchase.
Unless expressly stated otherwise:
ELSI does not directly sell the recommended products.
Purchases are made between you and the relevant retailer.
Product pricing, availability, delivery, returns and refunds are governed by the retailer’s policies.
ELSI is not responsible for the fulfilment or quality of products sold by third-party retailers.
ELSI may have commercial relationships with certain retailers or earn commissions from qualifying purchases. Where applicable, we will provide disclosures as required by law.
If ELSI introduces direct purchasing functionality in the future, additional terms may apply.
Pricing and future paid features
ELSI may introduce paid features or subscriptions in the future.
If we do, applicable prices, billing terms, renewal arrangements and cancellation policies will be presented before you make a purchase.
We will not charge you for a paid service without your authorisation.
Service availability
We aim to provide a reliable experience, but ELSI may occasionally be unavailable because of maintenance, technical issues or circumstances outside our reasonable control.
We may update, modify or discontinue features as the product evolves.
Where appropriate, we will provide advance notice of material changes.
Intellectual property
The ELSI name, branding, website design, software and original platform content belong to ELSI or its licensors.
You may not reproduce, distribute or commercially exploit these materials without permission.
This does not affect your ownership of photographs or other original content you upload.
Account deletion and termination
You may request deletion of your ELSI account by contacting us or through an account-deletion feature where available.
We may suspend or terminate accounts that materially violate these Terms, threaten platform security or infringe the rights of others.
Account deletion and data retention are further explained in our Privacy Policy.
Limitation of liability
ELSI is provided on an “as available” basis.
To the extent permitted by applicable law, we do not guarantee uninterrupted access, error-free functionality or the accuracy of automated styling recommendations.
We are not responsible for indirect or consequential losses arising from use of the service, except where liability cannot lawfully be excluded.
Nothing in these Terms limits any statutory rights or remedies available to consumers under applicable law.
Governing law
These Terms are governed by the laws of India.
Subject to applicable consumer protection laws and other mandatory legal requirements, disputes will be subject to the jurisdiction of the competent courts in Bangalore, Karnataka.
Changes to these Terms
We may update these Terms to reflect changes in our services, business practices or legal obligations.
Where changes are material, we will provide appropriate notice and seek renewed agreement where required.
The latest version will be available on our website.